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Mini-THON® Identity

Background: Four Diamonds Mini-THON® is a student-run fundraising program that was modeled after the world’s largest student-run philanthropy and largest dance marathon in the country - Penn State THON.

Goal: Four Diamonds needs a clean, simple, modern design system that reflects the true spirit of Mini-THON. It should evoke a sense of belonging and pride amongst the participants and capture the joyous, inclusive nature of the Mini-THON events.


Branding, Logo System, Typography, Art Direction

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